Why Core Values Matter in Modern Business In a fast-changing business world, companies often focus on profits, technology, and market expansion. But according to Neal Elbaum , true and lasting business growth starts with one essential element—core values. These values act as a foundation that shapes decisions, builds trust, and guides teams toward a shared purpose. When a business operates with integrity, transparency, and a sense of responsibility, growth becomes not just financial but also cultural and sustainable. The Foundation of Business Growth Core values are more than words written in a mission statement. They define how a company operates, communicates, and treats its people. Neal Elbaum emphasizes that strong business values influence every part of an organization—from leadership decisions to customer relationships. A company that prioritizes values such as honesty, accountability, and respect is more likely to attract loyal clients and dedicated employees. Over time, this le...